Republican Party focused on recruiting Asian American voters ahead of midterms

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EXCLUSIVE: The Republican Party is investing heavily in outreach to the Asian American community ahead of November’s midterm elections, seeing it as an opportunity to bring minorities permanently into the GOP fold as voters grow increasingly frustrated with the policies of the Biden administration.

The Republican National Committee (RNC) led by Chair Ronna McDaniel is launching a five-digit digital and print ad campaign in May, which is Asian American and Pacific Islander (AAPI) Month, and the organization says this is an expansion of multi-million dollar investments in minority communities.

According to the Pew Research Center, Asian Americans are the fastest growing group in the United States, currently making up nearly 7% of the population, and are targeted by Democratic and Republican leaders as a potential voters in the controversial midterm elections.

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The RNC has opened an APA Community Center in Las Vegas, Nevada.
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The RNC has opened an APA Community Center in Las Vegas, Nevada.
(Republican National Committee)

In 2020, two Asian American Republican women from California, Representatives Young Kim and Michelle Steel, were elected.

Kim told Fox News Digital in an interview that the Republican Party is the “party of the big opportunity that creates pro-growth policies that enable all Americans to succeed.”

She said it was the platform she ran on that propelled her win. “I think the fact that I won and that more minorities won and that veterans, dynamic candidates also won shows that the American dream is alive and real and that lowering taxes, expanding opportunities , empowering and protecting communities resonates with many Americans from all walks of life, especially including the AAPI community.”

The congresswoman also pointed out that “Asian American problems are American problems” and that the prevailing concerns about rising inflation and gas prices, skyrocketing crime and rising cost of living impact the AAPI community in the same way as other communities across the United States.

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Steel said rising gas prices are of particular concern to Asian Americans, and based on his own experience talking to voters, they align with Republican issues and concerns.

“When you go issue by issue with Asian Americans, they totally agree with you. And you go out, and you talk one by one in each community and that’s what [the Republican Party] to do. And they really listen. Voters are a lot smarter than all these elected officials think.”

Kim and Steel both pointed out that education issues, including the ongoing Supreme Court case alleging that admissions policies at Harvard and the University of North Carolina Chapel Hill unlawfully discriminate against Americans from Asian descent, really echo the minority community with the GOP.

“The GOP and the RNC are really investing on the ground first and then just helping educate those communities about the investments we’re making to reach them. We’re coming with a listening ear first,” the Asian American said. – RNC Pacific. media affairs director, Nainoa Johsens.

The RNC advertises in national and local newspapers in major battleground states with large APA populations.

The RNC advertises in national and local newspapers in major battleground states with large APA populations.
(Republican National Committee.)

“One of the things we see is that AAPI community values ​​often align with Republican values,” he continued.

The campaign focuses on running ads in national and local newspapers in key battleground states with large APA populations, including American Indian, Vietnamese, Korean, Chinese and Filipino communities. Additionally, the political organization launched grassroots community centers focused on developing relationships with minority voters in addition to conducting voting operations.

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Additionally, a new APA Community Center has opened in Las Vegas, Nevada, which the political organization is highlighting how it is growing and growing its ground game months before the midterm elections. Johsens says the focus on establishing community centers is unique to the RNC’s strategy.

“Joe Biden’s radical agenda on everything from inflation to crime and education is totally out of touch with American voters in Asia-Pacific. Republicans are poised for big gains as the GOP is on the field months before November to listen to the concerns of the APA community and provide solutions based on our shared conservative values,” McDaniel told Fox News Digital.

Rep. Young Kim, R-Calif, speaks with Fox News Digital about Harvard's admissions policies, which she says unfairly discriminate against Asian Americans.

Rep. Young Kim, R-Calif, speaks with Fox News Digital about Harvard’s admissions policies, which she says unfairly discriminate against Asian Americans.
(FoxNews)

Representatives Steel and Kim both agreed that the Community Centers launched by the RNC are a proven and effective method of engaging the AAPI community.

Kim said at the centers “Koreans bring Korean barbecue, Vietnamese bring their spring rolls and people. I mean, they all share. Asian Americans like to share meals a lot. During meals, you can overcome different challenges or differences.”

Steel also told Fox News Digital that his district center is a “popular spot” where community members can eat traditional Vietnamese food and participate in traditional Vietnamese dances.

“Asian American communities are very simple. You know them, [make] relationship ties, and then they vote for you, and they know you’re going to be a better candidate.”

The Democratic Party also sees the AAPI community as a key medium-term target.

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A spokesperson for the Democratic National Committee (DNC) told Fox News Digital that the DNC also invests in Asian American communities, which the organization considers “central” to efforts to expand the party’s majorities in Congress.

“The DNC has invested significantly in cross-platform outreach to Asian American, Native Hawaiian, and Pacific Islander communities ahead of the 2022 midpoints,” the spokesperson said. “Asian Americans – the fastest growing coalition group – comprise more than 23 million citizens and more than 50 ethnic groups, and are central to our efforts to protect and expand our Democratic majorities.”

Since May 2021, the DNC has spent over six figures on ads and digital purchases in 10 focus states, and has hired AAPI directors in Pennsylvania and Nevada.

The DNC also provided translation services and points about a Lunar New Year celebration the group held in February.

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