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Friday marked 10 years since the release of “Gangnam Style,” the song that took the world by storm in 2012 and was a staple at every party.
South Korean singer, Psy, released the song on July 15, 2012, and it became an instant phenomenon. The song was so popular it became the first video posted on YouTube to reach 1 billion views and was the only video to hold that honor for an entire year until Justin Bieber’s music video for ‘Baby’ also reaches 1 billion views.
“Being the first artist to reach 1 billion views on YouTube was an amazing feeling 10 years ago, and it still is today,” Psy said in a statement released by YouTube. “To have played a part in paving the way for music of all kinds to transcend borders is a true honor.”
It took less than six months for the video to reach 1 billion views and currently sits at 4.47 billion views and is on YouTube’s top 5 most viewed videos list.
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According to YouTube, when the song was most popular, it reached 14.8 million views in one day and still has around 900,000 views per day.
The song made Psy an overnight hit, and soon he was appearing on every late-night talk show singing the song and demonstrating the iconic dance in the video. The dance itself has become as popular as the song, with people everywhere trying to learn how to do it.
The popularity of “Gangnam Style” was the precursor to the K-Pop craze that has since hit the United States, as evidenced by the success of bands like BTS and Blackpink.
Psy says these artists were able to do what they weren’t and stay relevant overseas after their initial breakthrough.
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“There are instances where the song gains popularity and instances where the [artist] growing in popularity, and the longevity is much longer in the latter,” Psy said at a press conference for his latest album. ““I’m very proud to have played a role as a trigger. thanked for this part many times, so I’m proud of it.”
While “Gangnam Style” was Psy’s biggest hit in the United States, he was able to find success as a musician in South Korea. He was already successful before the release of “Gangnam Style”, and after releasing more music in 2015 and 2017, Psy founded his own label called P Nation.
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P Nation has since become one of South Korea’s most successful record labels. Some of the artists he represents include Hyuna, Dawn, Crush and Heize.
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