Online auction of IPL media rights shows the scale of the game in the country: Sourav Ganguly | Cricket News



MUMBAI: Following the conclusion of the IPL 2022 media rights auction, Board of Control for Cricket in India (BCCI) Chairman Sourav Ganguly said the event shows how strong the game is in the world. country.
The TV and digital rights for the 2023-2027 cycle went to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 games at an online auction on Tuesday.

“Gaming has never been all about the money…it’s all about the talent. The IPL e-auction has just shown how strong the game is in our country…the numbers should be the biggest motivation for all young players to leverage their abilities and Team India at the highest level,” Ganguly tweeted.

Ganguly congratulated the bidders who won the television, digital and foreign rights at the auction.

“Congratulations to Star, Viacom, Times Internet for putting all their might into the auction to new heights. Indian cricket fans you make this happen @JayShah @ThakurArunS @BCCI @IPL,” a- he tweeted.

In another tweet, he added: “This will create an infrastructure to make the best players in the world…Gambling is a religion in this country. My special congratulations to all the players of the past 50 years, when gaming hasn’t nothing, and especially the fans and supporters who come in large numbers to the stadiums and in front of the television sets. Congratulations to the BCCI team led by Hemang, KPMG, Srinivas, Argus, BCCI HOD and my colleagues Jay, Arun, Brijesh, Jayesg, Mamon, for spending hours working out the auction process.”

The IPL digital rights went at a higher price than the TV as Viacom18 bought it for Rs 23,758 crore compared to Star India which won the TV rights for Rs 23,575 crore.
Viacom-18, owned by Reliance, has also obtained the rights for Australia, South Africa and the United Kingdom. Times has been granted MENA (Middle East and North Africa) and US and Rest of the World rights.


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