New Zealand football revises ‘All Whites’ nickname as part of cultural inclusion project


The nickname was given to the men’s national team during the country’s successful qualifying campaign for the 1982 FIFA World Cup, according to reports, due to the team’s all-white kit.
But the NZF, the country’s football governing body, said it had sought feedback from stakeholders on whether all areas of the federation were still “fit for purpose.”

“Like many other national organizations, New Zealand football is in search of cultural inclusiveness and respect for the principles of Te Tiriti o Waitangi,” reads a statement from the NZF, referring to the treaty signed between the crown British and Maori chiefs in 1840.

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“As part of our delivery and sustainability project announced last year, we are working with football stakeholders, as well as people outside of football, looking at all areas of the organization. to make sure they’re fit for 2021 and beyond.

“It’s too early in the process to talk about results, but it is important work as we strive to be Aotearoa’s most inclusive sport.”

The New Zealand women’s team is known as the “Football Ferns”, while the country’s men’s rugby team is known as the “All Blacks” after their iconic black kit.

NZF’s review comes after a number of other sports teams have revisited their brand in recent years.

The NFL Washington football team have decided to drop their “Redskins” nickname after “careful consideration.” The name had long been denounced by Native American groups as an ethnic insult.
Elsewhere, one of New Zealand’s top rugby union teams – the Crusaders – also removed its knight and sword logo after a review following the 2019 Christchurch terror attack.

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