IPL Media Rights: IPL per match value crosses Rs 100 crore mark on day 1, digital rights rule | Cricket News



NEW DELHI: The Indian Premier League’s media rights auction has witnessed a strong bid for TV and digital rights from the Indian subcontinent, with the cash-rich league’s per-game valuation affected by more than a whopping Rs 100 crore.
With the auction entering the second day, the cumulative valuation of media rights could well reach the staggering mark of Rs 50,000 crore, which will be one of the largest in terms of global rights in all sports.
Four of the seven players in the fray—Viacom18, Disney-Star, Sony and Zee were involved in a nearly seven-hour slugfest that remained inconclusive with Package A (Indian TV rights) and Package B (rights Indian Digitals) cumulatively fetched over 42,000 crore (about $5.37 billion) and still counting.

The final result may not be released late Monday or Tuesday, as the battle for packages A and B will continue on Monday.
Once it is completed, the winner of package B can challenge for package C which has 18 games of non-exclusive digital rights for Rs 16 crore per game and then package D (overseas TV and digital rights combined at Rs 3 crore per set) will come up for auction.
“As of now, after 5:30 p.m., the TV offer has increased to Rs 57 crore per game from its base price of Rs 49 crore and digital rights in India have seen incredible growth from its Rs 33 crore at Rs 48 crore per game,” a senior BCCI official told PTI on condition of anonymity.
“So from a combined valuation per game of Rs 54.5 crore from the last five-year cycle, it has already passed the Rs 100 crore (Rs 105 crore plus) mark. That’s amazing. It will start again tomorrow .”
While it’s unclear which party was the most aggressive among the four bidders, the Viacom18-Uday Shankar consortium is expected to be locked in an intense bidding war with the current rights holder Disney. (Star).
“We were expecting some fantastic digital deals and with the fight for Groups A and B still going on, the magic figure of Rs 50,000 crore might well be hit. For Packages C and D, one can have a rough estimate that ‘another Rs 5,500 crore would be added if these first two packages stop at 45,000 crore,’ another BCCI official, who is present in Mumbai, said.
Among the corporate bigwigs, one of the biggest names in the TV industry, who knows the IPL media rights auction like the back of his hand, said: “BCCI will laugh all the way to the bank, but if the value of the media rights exceeds Rs 50,000 crore, then there will be its own set of consequences for this type of aggressive bidding.”
Market watchers say that Zee might be difficult for the D-package as it already has a dedicated overseas viewer base with its Zee TV series and now they have their ZEE5 app as well.
“With Rs 3 crore as a base price, Zee could up its game in this category,” the source added.


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