IPL Media Rights: Disney Star secures TV deal for Rs 23,575 crore, Viacom18 digital bags for Rs 20,500 crore | Cricket News

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NEW DELHI: Disney Star has won the coveted Indian subcontinent IPL TV rights for a whopping Rs 23,575 crore while Viacom18 grabbed the digital rights with a bid of Rs 20,500 crore at the media rights auction Monday.
BCCI is set to make its way into the bank after selling its IPL TV and digital rights for the Indian subcontinent for a combined amount of Rs 44,075 crore, making it one of the most rich in the sporting world.
As It Happened: IPL Media Rights Auction
“Star has retained the Indian TV rights of IPL for the next five years, while Viacom18 has secured the digital rights. The combined value per game only of Indian TV and digital rights per game is 107.5 crore. With these deals, a broadcaster’s monopoly in IPL comes to an end,” a senior BCCI official told PTI on condition of anonymity.
According to information received, Package A (Indian Subcontinent TV Rights) for 410 IPL matches over five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which is actually Rs 57.5 crore per match .
However, it was the Indian subcontinent’s digital rights that stole the thunder with Rs 50 crore per game offered by Viacom18 (along with Uday Shankar and James Murdoch’s Lupa Systems) after Star as the winner of Package A challenged them .
Package B fetched Rs 20,500 crore and thus cumulatively BCCI is now Rs 44,075 crore richer after selling both packages.
When the bidding stopped on the second day, another Rs 2,000 crore was bid for Package C, which has a non-exclusive digital rights deal. The auction, which entered day three, will resume with Package C on Tuesday.
As of now, the board has won a staggering Rs 46,000 crore, which is already two and a half times more than the 2018 auction value of Rs 16,347 crore.
As PTI had predicted, the final valuation would be around Rs 47,000 crore to Rs 50,000 crore.
The base TV price was Rs 49 crore while digital rights were set at Rs 33 crore.
“We are already hitting the $5.5 billion mark after selling two packages. But the digital rights value per game touching Rs 50 crore is huge. Further growth of 51% above base price is phenomenal “, a BCCI official told PTI.
“The auction ended at 6 p.m. today and we are currently auctioning the C package, which has 98 games for five years in the non-exclusive digital category. There are 18 in the first two seasons, followed by 20 in the next two and 24 in the final season.It will be followed by Package D, which includes overseas rights for TV and digital.
The distribution of the 410 games over five years is as follows: 74 games each for 2023 and 2024. It increases to 84 games in 2025 and 2026, and 94 games in 2027.
In accordance with electronic auction standards, owners receive a secret code by which they bid. None of the officials and employees of BCCI have the slightest idea of ​​the code of the bidding companies.
The auction started with increments of Rs 50 lakh in the initial period and once the winner of package A challenged the highest bidder of package ‘B’, the additional bid value was worth Rs 1 crore.
None of the BCCI officials could confirm who won the two packages.
Sony and Walt Disney (Star) are thought to have had a bidding war over TV rights. Market sources say Reliance-owned Viacom18, which has formed a consortium with Uday Shankar and James Murdoch’s Lupa Systems, is said to be in the running for Package B.
Viacom won Package B and will go hard for Package C as broadcasters wish to retain exclusivity and losing a small marquee matchup package to another entity will not be a good business decision.
Package D, which has a base value of Rs 3 crore for overseas TV and digital rights, will have a serious competitor in Zee, which is featured in the auction by the former CEO of BCCI, Rahul Johri.
“If Johri and Zee can win Package D and if Sony won Package A, then the Zee-Sony partnership will usher in a new beginning. But let’s wait until tomorrow,” a source involved in the bidding process said.



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