How the “M-factor” helped Apple regain its Mac mojo


How The M Factor Helped Apple Reclaim Its Mac Mojo

Last year in May we wrote what was it like AppleThe “break” with Intel seems to have paid off. There were then only a few quarters since the launch of M1 processor and Apple had posted strong revenue numbers thanks to sales of Mac devices. Then the M1 processor was still in its infancy and hadn’t really taken off – some might say it still hasn’t.

However, in 2022 Apple pushed M1 processors to all Mac devices and introduced some really powerful variants. While the Macbook Proand mac studio are still out of reach – too expensive for “regular” buyers – the M1-powered MacBook Pro and MacBook Air offer great value for money. And the results are there for Apple. “The last seven quarters of the Mac are now the best seven quarters in Mac history,” said Apple’s CEO. Tim Cook said in an interview with CNBC.

According to a Canalys report, Apple is the leading PC manufacturer. However, Canalys, unlike a few other research companies, also includes tablets in its numbers. So Apple really isn’t the number one laptop/desktop maker, but yes, if you include tablets, it certainly is, according to the Canalys report.

Even then, i.e. without iPad sales, the Mac numbers are truly impressive. A report from Counterpoint Research suggests that Apple is the only brand growing in the PC market. Counterpoint report reveals Mac device sales grew 8% in Q1 2022. On the other hand, HP shipments fell 16% while Lenovo saw a 10% decline, according to Counterpoint research .

Again, the Mac is “cool”
Clean in its move from Intel to M1, the MacBook was really good but there were issues. For example, the butterfly keyboard issue that appeared with the MacBook Pro. There was an experiment with the Touch Bar. The ports were removed and left quite a few people disappointed. With the launch of the M1 processors, Apple slowly started to put things in order. The new 14-inch and 16-inch MacBook Pro variants got the ports back and a new industrial design. The one thing, however, about the Mac was the longevity factor and that remained unchanged.

The problem with a Mac is that it will last you a long time, barring accidents and bad luck, at least longer than Windows PCs. The high-end high-end models from Dell and HP are truly impressive machines and can match MacBooks in many ways. But the M1 processor is an Apple product and it comes with its own stamp of approval for many buyers. As Prabhu Ram, head of industrial intelligence group, CyberMedia Research, explains, “With the M1 chip, Macs now deliver what power users are looking for in their PCs: improved performance and better battery life.” .

We tested two of the four M1 processors and they offer a lot more than the Intel-based Mac devices that still exist. Battery life is excellent and the M1 processors barely sweat on a daily basis. The added incentive of regular OS updates on the Mac works strongly in favor of the MacBooks.

What also works in favor of Mac devices, according to Ram, is that “where M1 plays a role is in building a strong case with its capability improvements to entice PC users to adopt the Mac”. facing challenges convincing his Mac loyalists to upgrade to next-gen Macs because of his “enduring aspirational value.”

The overall PC market is in decline. Global PC shipments fell 4.3% year-on-year in the first quarter of 2022 to 78.7 million units, according to Counterpoint Research Global PC tracker. Ram, however, believes that PCs will continue to be at the center of work, learning and play. “During the pandemic, PCs have become essential engines of life as companion devices for the education or work. While the pent-up demand from the pandemic has largely been met, we continue to see demand for PCs with improved performance, for use cases such as gaming or content creation, among others,” it adds. he.


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