Evangelical political activists make outreach to Hispanic and black voters a ‘game changer’ midterm and into 2024



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Alveda King, a Trump supporter and niece Martin Luther King Jr., told a crowd of Christian political activists on Saturday — Father’s Day and June 19 weekend — that it’s the Democrats who seek to divide and to separate Americans by skin color.

Since 2020, several primaries and special elections have shown a shift in historical allegiance of Hispanic voters to Democrats; however, at the Faith and Freedom Coalition’s Road to Majority conference this weekend, evangelical Christians triumphed that more minority voters will vote Republican in 2022 and 2024.

The significance that the potential shift of black and Latino voters to the right will have in the medium term is uncertain, but according to evangelical leaders, the conservative movement is undeniably growing in minority communities.

“God is moving in the Hispanic community, and that’s why they are moving to the right,” Nilsa Alvarez, director of the Faith and Freedom Coalition’s Hispanic outreach division, said during a panel discussion Saturday.

The Faith and Freedom coalition has leaned heavily towards attracting minority groups, including Hispanics and Black Americans. The goal is to create a more diverse pro-family, pro-life conservative coalition, and the Road to Majority conference reflected that push in its setup at the sprawling Gaylord Opryland hotel and conference center.


To reach the main auditorium, conference attendees had to pass through a row of doors that, when opened, each displayed the story or experience of an immigrant family. The exhibit was presented by Stand Together, a project started by libertarian megadonor Charles Koch, who has invested heavily in Hispanic outreach in recent years in search of a less divisive approach to politics.

“We’re very focused on the Hispanic community as a real game changer in 22 and 24,” Faith and Freedom founder and president Ralph Reed told reporters at the conference on Friday, touting the 1,500 pastors and Hispanic activists who registered for the event.

Door display at Road to Majority Conference in Nashville, Tennessee.

Door display at Road to Majority Conference in Nashville, Tennessee.

Faith and Freedom will reach 25,000 to 50,000 Hispanic voters in key battleground states ahead of November’s midterm elections in places like Florida, Arizona and Nevada, as well as launch voter registration drives voters in Latino communities, Reed said.

“Our goal is to build a truly multi-racial, multi-ethnic and faith-based movement over the next few decades that will change the demographics of our movement for decades to come,” Reed said. “And I think it’s going to be successful. The Democrats and the left are helping us tremendously.”

Freshman Republican Rep. Maria Salazar of Florida framed the case against the Democrats this way: “They’ve made saints of socialists, a sacrament of cancel culture.”


A minimum of 30% of the Hispanic community and at least a quarter of black voters will resonate with the conservative message on parental rights, a return to gender norms, against “revivalism” and on pro-life issues, Reed said. .

A recent poll shows more Hispanics identify as Democrats (48%) than Republicans (23%), although the 2020 presidential election saw 30% of Hispanic voters in Miami vote for Trump against Biden, compared to 9 % who voted for Trump vs. Hillary Clinton.

The prospect of winning over Hispanic communities, many of whom are immigrants, appeals to the right beyond electoral benefits. Lamenting the malaise of love for America, former UN ambassador Nikki Haley said in her speech to the conference on Thursday that “legal immigrants are more patriotic than most Americans these days.”

Road to Majority Conference at Gaylord Opryland, Nashville.

Road to Majority Conference at Gaylord Opryland, Nashville.

The mood of a conservative Christian conference is that a shift of black voters to the right is moving along the religious lines of politically active evangelicals. Reported barriers for Hispanic or minority black voters to support Republicans — particularly reported racism from President Donald Trump and conservatives — are simply a lie, some speakers said.

Quoting the Gospel of Matthew, Lynne Patton “you can judge a tree by the fruit it bears,” Lynne Patton, a member of Trump’s Save America PAC, told a panel of black conservative activists.

The panel included, among others, former small business administration consultant Bruce LeVell, Rep. Byron Donalds, R-Fla., and COVID-19 crusader Stella Immanuel.

“The Trump administration has borne more fruit in advancing black and brown communities than any other,” Patton said.

Black communities at the core are conservative, according to Parett Smith, pastor of a predominantly black Vinings worship center in Atlanta, but he still struggles to convince those around him to vote Republican.


The majority of Smith’s congregation believe that Trump and the Republicans are not on their side.

“It’s ignorance, but that’s what they think,” Smith told Fox News Digital.

Former President Donald Trump speaks to supporters before addressing the Road to Majority Conference Friday, June 17, 2022 in Nashville, Tennessee (AP Photo/Mark Humphrey)

Former President Donald Trump speaks to supporters before addressing the Road to Majority Conference Friday, June 17, 2022 in Nashville, Tennessee (AP Photo/Mark Humphrey)

“We view family as nuclear, and that’s almost hijacked,” Smith added.

But with “liberal ideology trying to disrupt, corrupt and overtake our communities,” Smith sees a change coming.

Black Americans used to go to church, Smith’s wife Andrea Smith said, but she sees a decline.

“I think people are realizing that to live a real American life, we need those conservative values ​​to come back: families, hard work, putting God first,” Andrea Smith said.


Melissa Tate, who spoke at the Road to Majority 2021 conference, attended the 2022 event to participate in panels and promote her book ‘Choice Privilege,’ told Fox News she sees conservative messaging on the rise in the black community – especially as organizations like the Black Lives Matter Global Network Foundation have been “exposed as a front for the left and fundraising organisations”.

“I see a lot of people starting to wake up and recognize that this is a narrative that is being weaponized for political purposes,” Tate said.


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