How Republicans’ WinRed fundraising platform is gearing up for the midterms

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WinRed, the GOP’s online fundraising platform designed to compete with Democrats in the battle for small-dollar donations, is launching a resource center to help train its more than 4,000 Republican campaigns to raise funds in line.

The WinRed Resource Center is designed to provide a hub with “actionable information on fundamental fundraising topics” for campaigns, including explanations, examples, and templates on everything from writing e- emails to measure and analyze success.

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The resource center is described by WinRed as “the starting point for any campaign to create an online fundraising tool”.

“WinRed has achieved over 4,000 campaigns – no software product has ever reached this scale on the Republican side of the aisle before,” WinRed Chairman Gerrit Lansing told Fox News. “We discovered that so many national and local campaigns barely have a website – and we needed to create this resource center to train people in online fundraising.”

He added, “They’re all signing up for WinRed and they want to learn, so we need to train them to do that and provide them with those resources.”

WinRed says that because of its size, it has “unique insight into campaigns at the federal, state and local levels, and can see areas of underinvestment in party infrastructure.”

An election worker helps a voter enter a voting booth at a polling place located at the Museum of the American Revolution in Philadelphia, Tuesday, November 2, 2021.
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An election worker helps a voter enter a voting booth at a polling place located at the Museum of the American Revolution in Philadelphia, Tuesday, November 2, 2021.
(AP Photo/Matt Rourke, File)

Small-dollar digital donations have become the focus of many Republican campaigns through the fundraising platform WinRed.

Digital fundraising is already positioning itself as a key space for raising money, with the electronic landscape giving campaigns a boost in reach and interactivity in the 21st century.

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Lansing told Fox News that WinRed’s goal is to grow to 5,000 GOP campaigns by the end of 2022.

“For us, it’s just about continuing that march towards 5,000 campaigns, and how we can make sure people use the tools and win more races,” he said.

WinRed is launching a podcast ahead of the 2022 midterm elections, featuring conversations with top Republican leaders in digital politics. WinRed told Fox News that each episode explores “lessons from past elections, applies them to today, and looks forward to how the digital fundraising and political technology are changing the way campaigns win.”

Last year, WinRed traveled to dozens of events in 21 states to meet and train Republican candidates and their campaign staff.

Across the aisle is Democrats’ ActBlue online fundraising platform, launched in 2004.

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Both ActBlue and WinRed take a small fee from all campaign donations in exchange for campaigns using their platform. WinRed recently changed its fee structure to direct more money to applicants.

Fox News’ Houston Keene contributed to this report.

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